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Merlin Grace

Technology-led business finance

Don't let cash flow get in the way of the sale.

You've already done the hard work: understood your customer's needs and found the right solution. Merlin Grace Capital brings suitable payment options into your sales process, helping customers explore spreading the cost of their purchase and helping your team close more business.

Starts muted. Turn on sound to hear the explainer.

Finance built into your sales process.

IT resellersManaged service providersTelecoms businessesEquipment suppliers

Finance beside the price

Put finance beside the price.

Help customers consider how to pay while deciding what to buy. We help technology and equipment suppliers bring suitable payment options into the sales conversation and coordinate the funding journey, while your team keeps the customer relationship.

01

Protect the opportunity

Give customers another way to proceed when upfront cost would otherwise hold back a sound purchase.

02

Keep the relationship

Your team stays connected to the customer while Merlin Grace coordinates the funding journey.

03

Reduce administration

A clear hand-off and coordinated finance process help reduce repeated administration, keeping your account managers focused on customers and sales.

Why offer finance?

Potential for up to

20%

A payment option can support the buying conversation.

Siemens Financial Services highlights potential for up to 20% higher sales through vendor finance.

Source: Siemens Vendor Finance

Industry context, not a forecast of Merlin Grace or individual supplier results.

What a 20% increase in orders could look like — illustration only
ScenarioConversionOrders
Existing conversion30%30 orders from 100 quotes
Illustrative conversion36%36 orders from 100 quotes
Difference6 percentage points6 extra orders; 20% more orders

These are assumed example numbers, not research findings or an expected result. The change from 30 to 36 orders is 6 percentage points in conversion and a 20% relative increase in order count. Sales uplift can also involve order value.

How the finance journey works

From product quote to funding journey.

STEP 01

Start with the product quote

The supplier prepares the technology, equipment and any eligible service elements in the system their team already uses.

Technology
Equipment
Eligible services

Built around outcomes

Protect the sale. Keep the relationship.

Your team keeps the customer relationship. We coordinate the finance journey, helping customers consider suitable payment options and keeping opportunities moving.

01

Give customers another way to proceed

Introduce finance when upfront cost might otherwise stop a sound purchase.

02

Reduce repeated administration

A clear hand-off and coordinated finance process help reduce repeated administration, keeping your account managers focused on customers and sales.

03

Retain the customer relationship

Keep the funding conversation connected to the supplier journey rather than sending customers into an unexplained referral.

04

Protect value in the sale

Offer a payment route without making discounting the only response to a budget objection.

Priority solutions

Funding for the investment behind your business.

The purchase, asset mix and business circumstances shape which routes may be worth exploring.

Repayment calculator · Illustrative

See how a purchase could be spread.

Compare illustrative monthly repayments over 12, 24 and 36 months to help frame the conversation with your client.

Try the calculator

Illustration · £10,000 over 36 months

£318.00a month

Illustrative only, at 9% annual interest on a reducing balance with monthly repayments in arrears. Excludes fees and VAT. Not a finance offer.

Start a conversation

Let's look at where finance could fit in your business.

Talk to us