For suppliers and resellers
Don't let cash flow get in the way of a good sale.
Merlin Grace Capital is the business finance partner for technology and equipment suppliers. We bring suitable payment options into your sales process, helping customers explore spreading the cost while your team keeps the customer relationship.
Conceptual process
Relationship-led assessment and coordination, with any connected routing subject to confirmed funder access and integrations.
Finance, without the disconnect
Move from supplier quote to a clearer funding journey.
We understand the supplier quote, explore suitable finance options and coordinate the journey through customer consideration, funder assessment and documentation. Your account managers stay focused on supporting customers and winning business.
Give customers another way to proceed
Introduce finance when upfront cost might otherwise stop a sound purchase.
Reduce repeated administration
A clear hand-off and coordinated finance process help reduce repeated administration, keeping your account managers focused on customers and sales.
Retain the customer relationship
Keep the funding conversation connected to the supplier journey rather than sending customers into an unexplained referral.
Protect value in the sale
Offer a payment route without making discounting the only response to a budget objection.
Build a process your team can use
Agree responsibilities, information requirements and realistic expectations from the start.
Give account managers time back
Coordinate funding requirements so supplier teams can stay focused on customers and sales.
Partnership path
Start with the workflow. Refine with evidence.
Understand how you sell
Agree the finance journey
Start with suitable transactions
Review what works
Confirm integration requirements
A practical partnership
What we'll discuss.
The starting point is an open conversation about where finance currently fits—and where it creates work.
- —Typical transactions and asset mix
- —Customer profile and existing provider arrangements
- —Hand-off and ownership of customer communication
- —Quoting and CRM tools
- —Documentation and status reporting
- —Realistic expectations for eligibility and timing
Frequently asked
Straight answers, before we start.
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