About Merlin Grace Capital
Finance expertise, built around the sale.
Merlin Grace Capital helps technology and equipment suppliers bring suitable finance options into their customer conversations and coordinate the funding journey.
Merlin GraceWhy we exist
Close the gap between the sales quote and the funding journey.
Merlin Grace combines commercial finance experience with a close understanding of supplier workflows, helping businesses consider finance options alongside a supplier proposal.
The purpose is simple: protect good sales from an upfront-cost objection, reduce avoidable administration and keep the supplier's customer relationship connected throughout the process.
Working principles
Commercially clear. Technically capable.
Start with the sale
Be clear about the options
Respect the customer relationship
Connect what can be connected
Keep ownership clear
Founder
Sofia Jones
Sofia's background spans mortgage and commercial finance. She founded Merlin Grace Capital as an independent company focused on supplier-led business finance and better-connected sales workflows.
For funding providers
A thoughtful route to supplier-led opportunities.
We welcome conversations about transaction quality, information requirements, underwriting hand-offs and technical connectivity, with clear broker arrangements and responsibilities.
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